
Really nice freelance/portfolio site here for Derek Balmer. It’s well crafted and holds together as you spend time on it really well. The portfolio gives me just enough and the copy is laid back enough to make me feel comfortable without being too cocky. I especially like the creative services page.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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