Big single page, scrolling layout. I think the design of this site is really playful and hip feeling. I like a lot of the background imagery and typography here. Nice black and white work too. As with a lot of these single page scrolling sites I tend to find myself getting lost on the page, the big up and down arrows on each section of this site help, but I still get disoriented a little.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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