Of course I expect the sequra inc website to look great and it doesn’t disappoint. It’s boldly simple and chock full of content and ideas. It’s visually full and the images are all engaging in one way or another. The sheer amount of stuff is overwhelming though, but still fun to sift through.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments