Another great Beer website design. I love these silly images and how they’ve used them to help sell the story/brand of Moa Beer. Make sure and check out the Process page too, very clever use of that fixed element of the diver. The site is full of fun stuff like this, which is a great way to deliver humor, not just beating us over the head with stuff.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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