I immediately love the content hierarchy on the home page, the shapes and spacing of the content groupings really let it ease into your view. The fixed header is a nice touch, especially the slight transparency as you scroll. Really loving the circle images and the blocks of copy used like they are throughout the site. It gets better with the subpages too, check it out in detail and let us know what you think too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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