Super nice responsive design & layout. I really like the iPad screen size design, the way the main navigation is so clearly differentiated for the various device screens is top notch here. The overall design is rigid and heavily grid based but there are elements and subtle differences that make it not feel so much the case. I especially like this site!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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