Really deep content rich website that’s visually executed beautifully. I love the vibrant basic feel to the layout, color and typography but what’s more is that there’s tons of content buried in this site. I don’t normally like it when a site hides content, this site does that, but it’s not “hiding” it. It’s using the hidden sections of content to deliver more depth of information where it’s relevant. Smart usage of hiding and then exposing stuff. The sub sections are all smartly worked out and each has a unique feel too.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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