I love the visual subtlety and the not-so-subtle content paired together like this. The site is simple beautiful with the textures, colors and imagery all working together. I especially like the over state on the logo, surprising and almost hidden. This site doesn’t have a ton of variation as you drill deeper (I want more…) but what’s there is quite nice.
I love the visual subtlety and the not-so-subtle content paired together like this. The site is simple beautiful with the textures, colors and imagery all working together. I especially like the over state on the logo, surprising and almost hidden. This site doesn’t have a ton of variation as you drill deeper (I want more…) but what’s there is quite nice.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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