I like the use of photography in the background of this site. The tabbed menu design is also kind of a neat fit here too. The interactions are fairly different from your standard faire with the arrow like buttons and the fly-out image slideshow. The fixed social media elements on the right sidebar area work well too to keep them in front of you.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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