This is definitely not what I think of when I think about insurance benefits sites. It’s modern and refreshing – it’s even responsive! The doodle illustrations are friendly and have a fun contrast against the more realistic textures of the background.
The content is really well organized and laid out so that the regular person can easily understand how Bloom works. I enjoyed how they broke up the content on the subpages which kept it interesting and fun to digest.
This is definitely not what I think of when I think about insurance benefits sites. It’s modern and refreshing – it’s even responsive! The doodle illustrations are friendly and have a fun contrast against the more realistic textures of the background.
The content is really well organized and laid out so that the regular person can easily understand how Bloom works. I enjoyed how they broke up the content on the subpages which kept it interesting and fun to digest.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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