Really strong visuals and movement. Just enough and just tight enough to make you take a second gander. I dig the menu design/interaction too. Solid work through and through.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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