Very cool site for Bose’s new stuff (me want). Very different way of navigating through the products – the home images are the nav – then I like the vertical nav for the specific product. The URL is special.bose.en – I kind of feel like we all should have a “special” wildcard domain for cool things that don’t necessarily have to be just like our main site.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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