This is simply a beautiful website. It’s very straightforward and simple in it’s presentation yet very deep and layered in content and design detail. The typography is gorgeous and very thorough. The background image that wraps around the main content area really conveys a sense that this stuff is all “hand made”, which is very smart and plays up to their brand and audience. This site also sports one of the best looking sign up pages i’ve seen in a while, some very good stuff here to study for your next design project.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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