Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Alex Valcarcel
Alexandro 'Alex' Valcarcel is a peruvian graphic designer, artist and art director based in Lima and Buenos Aires. Instagram Behance LinkedIn Twitter/X Tumblr Poster Archive Resume/CV (Upon request) Studio (Artwork, collabs, comissions and shop) Co-Founder and Head of design of The Brand Side, a boutique brand agency in Buenos Aires. Valcarcel specializes in visual and brand identities, poster design and illustration. His range of work includes editorial projects, web design, art direction and documental photography for companies, media businesses, cultural projects and independent clients/ individuals.
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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