The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Alex Valcarcel
Alexandro 'Alex' Valcarcel is a peruvian graphic designer, artist and art director based in Lima and Buenos Aires. Instagram Behance LinkedIn Twitter/X Tumblr Poster Archive Resume/CV (Upon request) Studio (Artwork, collabs, comissions and shop) Co-Founder and Head of design of The Brand Side, a boutique brand agency in Buenos Aires. Valcarcel specializes in visual and brand identities, poster design and illustration. His range of work includes editorial projects, web design, art direction and documental photography for companies, media businesses, cultural projects and independent clients/ individuals.
News & Articles
Glassmorphism: The Transparent Design Trend That Refuses to Fade
Glassmorphism brings transparency, depth, and light back into modern UI. Learn how this “frosted glass” design trend enhances hierarchy, focus, and atmosphere, plus how to implement it in CSS responsibly.
Brutalism: The Beauty of Breaking the Rules
Brutalism in web design rejects perfection for authenticity. Stark grids, raw type, and honest structure create interfaces that feel human, intentional, and impossible to ignore. Break the rules, on purpose.
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