Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Tobias van Schneider
I’m the founder & creative director at ✣HOVS, a studio that builds and runs its own products – and occasionally works with partners such as NASA/JPL to brand their space missions. Currently growing mymind™, my peaceful escape from the chaos of the internet. I’m also the co-founder of Semplice™ and Carbonmade™, which have been serving the creative community for more than two decades. HOVS believes in brands and products that have a point of view. Take a look at some of our work
News & Articles
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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