Strategic branding by the brand designers at Percept reinvented this consulting firm. Strategic branding, brand positioning, brand naming, brand identity and marketing communications, including this corporate website design.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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