Campground is a design studio that specializes in creating brands and experiences for bold companies. As a hands-on creative partner, we strengthen and invigorate brands through effective strategy and thoughtful design.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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