I LOVE minimalism… It’s the most singularly difficult thing to pull off in a website design. It’s not just about being ‘simple’ or ‘clean’ you have to do simplicity while still communicating properly.
Amie Chen
I'm a desginer, developer and maker. Two things I enjoy greatly: de-tangling a complex problem and making stuff. Currently I'm a Senior Product Designer at Auth0, leading Marketplace and extensibility projects. In the past, I have been recognized as the top 10 women makers of 2018 by Maker Mag and interviewed by Indiehackers.
I LOVE minimalism… It’s the most singularly difficult thing to pull off in a website design. It’s not just about being ‘simple’ or ‘clean’ you have to do simplicity while still communicating properly.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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