I like the larger than real life imagery of the iPhone screens, so I can see the app really clearly. The site isn’t overly complex and doesn’t appear to be responsive either. But overall I like the simple approach to it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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