Here’s something completely different. I think this is one of the most original design styles i’ve seen in a while. Just spend some time on it.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
im sorry, but i dont see anything original or revolutionary here. Just another minimalist site.
Does it have to be revolutionary to be beautiful?
I think it breaks some new ground and that it has a delicate & finely crafted feel to it; like fine Italian lacework. Quite lovely.
What I liked most about this design was the intricate lines and delicate feeling. It almost feels like it could be printed as letterpress. It has that sort of beauty to it for me.