I like the modular-ness of this design. I also kind of like the extreme hierarchy in the text in each box, everything is so big and loud color begins to really drive your eye around the page. The copy almost starts to act as what drives you to scan. I love the background too, and how it supports the blocks of copy with it’s shapes and forms. That said, I’d love to see more subtle hierarchy in the copy blocks, specifically have the headline fonts be bolder than the body font, or switch them around – that may do the trick.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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