It’s not often you find a center aligned site and it’s cool. This one looks fantastic. I’m loving the minimal aspects to this design and the black and purple is a nice combo in this case. The Alfred logo/icon of the hat is also great, and could really become very recognizable indeed.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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