I think this is a pretty cleverly designed political candidate website. It’s full of little twists on this particular genre of websites. The picture is really funny. Saying “If my opponent is going to continue to use a photo taken twenty years ago for her campaign, I’ll do the same.” and using a picture of when you were like 5 years old is bold. The donation levels across the header of the site are also well played, giving people a pre-defined amount to give seems like it would really convert more giving. The one drawback of the site is that each page is exactly the same visually. I’d love to see some different sub page designs here.
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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