BizCraft Episode 3

BizCraft Ep03

Play or Download this Episode (Recorded live on 07/13/2012)

Download MP3 (56.26 MB / 01:01:27)

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About the Show

This is BizCraft, the podcast about the business side of web design, recorded live almost every two weeks. Your hosts are Carl Smith (@carlsmith) of nGen Works and Gene Crawford (@genecrawford) of UnmatchedStyle.

In this episode we take questions from:

Josh Rivers –
Marshall Klickman –
Casey Reid –

BizCraft Facebook poll/question: How do you normally estimate/bill for projects?

Stuff in the news (FWIW)

37signals sells Sortfolio
Betaworks Buys What’s Left of Social News Site Digg
Betaworks Buys Digg Assets and John Borthwick Becomes CEO

I’m thinking we’ll call this segment “For What It’s Worth (FWIW)” – does anyone care?

Beers from the end of the show

Gene: Sierra Nevada Torpedo IPA
Carl: Peak Maple Collaboration


Huge thanks to everyone who checked out the live show. We’ll be back on in 2 weeks to kick it up again. Don’t miss getting your question sent in for the next show too!


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • Hi guys,

    I started listening to your podcast 15 minutes ago, I want to start by saying I think it’s a great initiative, I enjoy listening to podcasts anything that can bring the design community together to exchange and discuss rather than only read and “like”. So that’s nice and I’l glad you guys did that.

    Never the less I think there are things that could be improved in your podcast, this is just my opinion, take it or leave it :

    You talk a lot about yourselves.

    I’m sure you have a lot of interesting things to say, about your daily work, life choices, careers and all that, but the first 15 minutes just sound like a private discussion to me, it’s unclear what you’re really talking about, what the topic is and where it comes from, it feels unstructured and hard to follow, and I quickly started to read web pages until I realized I wasn’t really listening anymore.

    I’d like to know what it’s about before I start listening.

    At first I thought the topic of the whole show was about how to estimate. Because I just “scanned” the description, saw that and figured it must be it. Looks like it’s not, even looks like the description doesn’t actually says what you’ll talk about, but who asked. Which is nice, but I’m not sure that’s enough. It’s 1 hour long, people are busy, on the go, at work, you publish that on monday morning… To me the “right” way would be the opposite, be clear about what you talk about and when so I can skip if there’s just 1 part I want to listen to now… As it is for now, I don’t even know if I want to hear about anything you’ll talk about.

    You give more details about the FWIW section than the actual “meat” of the podcast. Maybe re-think that, consider who will listen to that and when.

    Anyway, keep it up guys, looking forward for the next episode 🙂

    Listening the “end” now…

    • Thanks for that great critique HammHetfield, much appreciated. You’re probably right on a lot of that stuff, generally we’re just having fun with it so we’ll see how it all evolves over time. Hopefully you’ll stick around now that you know what we’re up to.

  • Adam

    Hi guys

    Just discovered this website and absolutely in love with it. I have been catching up with the podcasts and am glad i’ve found you. This is the type of stuff I want to be listening to, so great stuff!!

    I have to agree with HammHetfield though. A simple list of all topics discussed would make this series 100 times better! Perhaps in bullet points so clear and concise.

    Anyway keep up the good work!!!