I really like the soft feel to the website. It’s the colors and textures that really sell it. The icons and copy are funny and that big red ribbon shape just jumps out at you. The blog page is a nice shift in design, it’s not too far of course from the overall feel of the site and it’s a welcome break from that first simple page you get.

The beta form is also interesting, they are doing the “mad libs” style of form design here and I’d love to see some signup numbers posted to their blog if/when they get them pulled together.



Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.