When trying to launch a new product, it’s important to instill confidence in a potential customer. Some of the things that can help that are design, content and completeness. This site almost hits on those but doesn’t quite come to deliver the full package.
On the design, it feels a bit too child-like for me, especially for something as dry as analytics. Not that it needs to be completely serious, but the giraffe plus the novelty typeface in the logo lends it an air of unserious-ness. As far as content goes, the main tagline is pretty good. It spells out simply what this app does: “Aggregate all your online statistics using one single service”. But what’s missing is the services those might be. It turns out, if you hover over different parts of the image, little arrows popup for YouTube, Twitter, etc… This is useful information, my recommendation would be to not hide it from the user if possible. Lastly, a site needs to have a “finished” feel to it, for example; all the links need to work. The link to ‘find more information’ goes to a 404 page, which is really unfortunate since if someone is actually clicking on that link, you’re that much closer to a conversion.