strutta.com

struttacom

There’s so much I like about this site. I love the colors and background image, very nice. The top most section, where the featured clients’ quotes are placed is really smartly designed. I love the logos that interact with the ” “speech bubble” type effect pointing to them. The basic tabbed style like navigation works here for me and the branding is simple but really nice looking. I also think the footer is very functional but not overpowering.

I think the second half of the page, the part that starts with the 3 columns and leads in with the icons down to the footer area is fairly weak. There’s just too much text and it’s not easy to scan visually – there’s just nothing that’s compelling me to read any of it.

My favorite part of the entire site is the sign up form:

struttasignup

It’s simple and clean and gives me all the queues I need to complete quickly and efficiently. I love how it’s in a modal window, making only the links that you need the user to get to, like the submit button, the only accessible links in the window/page. Very smartly designed.

However, I must get to this form by clicking the “start” button linked off the account selection screen, that loads a log in modal window with this sign up button a link from that form. That’s pretty well hidden, i’m not sure why it has to be so hard to get to. I think this is a great part of this site and for more conversion’s sake i’d surely put that sign up form directly accessible off those “start” links.

Author

Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • http://strutta.com Jordan

    Hey Gene,

    Thanks for the review. We agree with virtually everything you have said, and we would be delighted if you’d take a peek at our new design, due out in a few weeks.

    I especially like your comment about the positioning of the reg form. There are a number of ways to navigate to it, but I agree that the flow of Start > Pricing > Reg is one click too many, and is costing conversions. Expect to see changes soon.

    Thanks again for taking a look at us. Our UI designer was proud of your assessment, and he has always insisted the page was too text-heavy.

    Keep up the great work,

    Jordan Behan
    Strutta.com

  • http://www.unmatchedstyle.com Gene Crawford

    Jordan,

    You got it, reviewing websites is what we love to do, so you bet we’ll take a look at your new site when you launch. Don’t forget to send it our way when you do so we don’t miss it.

    I love that sign up form!

  • http://strutta.com Jordan

    I’ll drop you a line when we publish it. Cheers, Gene.

  • http://freemusing.com Tim

    I like the cool colors and movement of the background image.