Leave it to the Aussies! Said with love for a group of people that I got to spend a year with so many years ago. From experience, I can tell you that they love to have a good time! This site further accentuates that fact.
I first like the concept of bringing the digital and “IRL” together with the Instagram printer. The site itself is playful and vibrant, which fits into their overall marketing / brand. It’s also very clean. The detail is in the pictures, not the copy – which is the point of what they are selling. In other words – the design complements the product – and the product seems to have a pretty cool design too.
Good on ya Social Playground!