I really like the loud red color used on this design. The Pump logo is fun and nice looking which really goes well with the red too. I like the big case study images on the home page, I like the fact that you get hit with it right away. I wonder how much the site begins to compete with the work samples themselves with the really vibrant red color, meaning what do people take away from this site memory wise, that it was red or that they have really great work, something to really consider when using a stand out color as your main vehicle on a design.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.