This new site launch by SimpleFocus is very intriguing to me. It has a nice simplified feeling to the layout visually but there’s still just about as much “stuff” on the page as any typical site I’ve seen. I can’t help but think this is largely derived from the experience Simplefocus has developed utilizing their eye tracking testing techniques.
Study this site, it’s good stuff!
Over the past five years, a handful of new CSS features have completely reshaped how we build for the web. According to the 2025 State of CSS Survey, these are the true game-changers.
A modern guide to UI design grids, learn how to build flexible 12-column and 4-column systems, master margins, gutters, and modules, and apply today’s responsive layout best practices.
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
Crazy clean & simple but it works. Ballsy too, I always find myself thinking ‘does it need something else?’ if it looks to minimal. But simple works, this website shows that. Another good spot.
I’d like to say thanks to Tactical Magic for the logo design and also for providing some art direction on our design along the way.
Simple Focus lived up to their name (as always) on this one. Kudos to you and your team, JD. And thanks for kindly mentioning the small supporting role played by Tactical Magic.