The thing about this site that excites me is the experience it builds as you scroll down. It just keeps making you want to see more and you’re kind of sad when you get the “FIN” part. I love the interactions designed in here and there, like on the portfolio links. It’s also a good example of how to integrate social media stuff into a page, it’s all used with a context.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Gene, thanks for your comments on our site. It’s great to get your feedback–confirming that we’ve successfully integrated usability and content to create a great experience.
With thanks from the team at the Modo studio,
-K
You bet Kristine! Keep kicking ass okay!