
This site has a great color scheme which is used in all elements throughout the site and make it fun and inviting to explore – a good idea for a zoo. The use of columns in the top navigation is different and doesn’t bother me as long as the titles stay short. The subnav is repeated at the top and side which could be repetitive but I think it’s actually pretty useful – opinions?
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




I know what company did the design and they are pretty awesome guys! I really like this design!