Damn I love these type of websites! The interaction helps tell the story visually, as you scroll the bottle is emptied. Makes me really scroll around and take in all the content, very clever. What really takes a site like this beyond just being a novelty is solid illustration and execution and this site has a heap of that stuff.
Damn I love these type of websites! The interaction helps tell the story visually, as you scroll the bottle is emptied. Makes me really scroll around and take in all the content, very clever. What really takes a site like this beyond just being a novelty is solid illustration and execution and this site has a heap of that stuff.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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