Isi Creative


Submitted by Mike Todd-Miller, Designer & Developer.

Truly fluid? As part of our website redesign I wanted to break away from a fixed width, centred approach – that would have been too easy. The premise was to enable our pages to hug a screen, no matter how big or small. Like with any design, there are flaws but I hope this approach inspires someone to push the boat out next time they’re looking at a blank screen.

This is one of the first liquid width designs i’ve seen in quite some time that actually looks nice. I really like the static header, it adds something to this design that I can’t quite put my finger on. Much of the images and details all feel hand made, the one flaw seems to be the quality of saved images, they are blurry in many cases and I think the site would be much better served if they were crisper.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.