I really like the website design, it’s also a pretty swell prototyping tool. It’s clean and sells visually that the app is solid. There’s a clear call to action and the colors used really make it consistent across the page. It has a very well thought out tag-line and there are some nice twitter avatars of some well known web designers giving testimonials on the app. Very strong.

What I like most is the sign up experience. It’s nothing that blows you away it’s just a clinic in a well done signup experience. From the main app package selection page they’ve made you aware of the “best fit” package. They also have that nice micro-copy telling you that you can signup without your credit card – that’s a super nice way to set the tone of the relationship you’re about to get into with this app/company as a user.


I really like the signup form page a lot. Showing you a hint of the app behind the form is really smart. It shows you just how close you are to using the app – even if it’s kinda faked out or whatever that’s a really nice touch. Love it!



Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • Great points on the sign up process and the form. Details like that are easily overlooked and when you get past the shock and awe of a site, those are the things that truly have an impact.

  • Isaac

    Agreed. This site is amazing. It’s so great that i’m seriously considering purchasing the product for my next project. Seriously.

    A testament to brilliant design.

  • Great! Hey, if you do tell them UMS sent you! 🙂

  • Isaac

    @Gene – will do!