imagemechanicscomau is a single page scroller that pages like a more traditional site. The transitions between content ‘pages’ are very smooth and sophisticated, especially transitioning away from the homepage. The navigation doesn’t really feel like a traditional nav bar with on or two word links to get to other content areas, but everything is pretty clearly labeled with arrows. I think that imagemechanics strikes a nice balance between established design patterns and experimentation with interaction. Stylistically, there is little to imagemechanics that we haven’t seen before: large type, minimalist interface, strong grid-based design, etc. However, the content is laid out quite well, is easy to consume and effectively communicates their approach to designing for interaction.


Giovanni DiFeterici

Giovanni has a BFA in Fine Art & a BS in Graphic Design. He is an accomplished illustrator & designer. He's the go to guy when it comes to developing creative solutions to complex visual problems.