IGN Entertainment


This is a pretty awesome looking website. I like the use of the scrolling page effect here, with the static nav bar at the top it’s really successful. I say that because, for example, when you click the “contact” link it loads a different page, no sliding effect and the design still works visually, and looks great. I think that’s the thing with the sliding page effect, if your design works without it it’s still going to rock. Visually the slight 3D angles and the colors make this thing sing.


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of unmatchedstyle.com, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.

  • Tim

    I’ve always disliked IGN and its family of sites excluding Rotten Tomatoes. The re-branded site is a bit less ugly, unusable, and unreadable, but this corporate site is so much better looking.

    The greys and red look lush, the photos are high-quality, and I don’t mind the huge images/slogans. After thinking about it, the nav bar is well placed and the same-page navigation is usable to boot (you can use the Back button and Opera mouse shortcuts).

    IGN just needs to make its main site match its corporate one and maybe hire some better editors/writers.

  • I know this site doesn’t look anything like any IGN website(s) i’ve ever come across. I’d like to know who actually did the design/development on it.

  • rich

    does anyone know how to make that static background ign has