This is an interesting single page site. I can’t tell if it’s just the gateway into the app or a coming soon style page, but it’s well done nonetheless. I especially love the email signup form, the way the submit button looks placed within the field gives it a new and unique vibe. It also somehow really makes that form field stand out even more on the page.
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Hey Gene, I’m the cofounder and designer of Hummingbird. Thanks for the kind words! It is in fact a coming soon page, it isn’t exactly clear but that’s a result of a lot of A/B testing, which has our conversion rate is sitting around 3x%. Big fan of UnmatchedStyle so it’s cool to see my work here! 🙂
Awesome Josh. I meant that as a good thing that I couldn’t tell at first.
Did you A/B test the email signup form design?
Yep, just about every aspect of the page down to the testimonials and wording (i.e. Discover new anime) has been tested. Most things didn’t move the gauge too much but ‘hiding’ the content ‘below the fold’ and only showing the form itself has had the largest impact on beta signups. That’s something I would have never guessed, less really is more it seems.
Hey Josh what system do you use to have people register with their emails? Interested to know, if you don’t mind me asking 🙂
Hey Roman, thanks for asking. We’re currently using a system that we’ve developed in house but up until about a week ago, we used Launchrock for handling the email signups.