Great illustration goes a long way on a website. I really like how it tells the story of the service right away. The colors are also “childlike” but not overly so. I like all the detail work on this site, the buttons and colors and little flourishes here and there, very well done and subtle. The three columns on the sub pages really make it stand out to me from other sites, I always love it when a designer gets to pay attention to more than just two pages on a website. This is a darn good little site.