Google has done a lot lately to refine their visual style, and this couldn’t be more true than in the Google Ventures website. Beautiful photography, simple and clean typography, and a clever use of icons, make the site a joy to look at and simple to use.
Whitespace abounds on the interior pages, giving the content room to breathe and a joy to consume. Did that sound corny? I don’t care. Most websites need more whitespace and should follow the Google Ventures Design Studio’s example.
While I do feel the content on the home page could use a bit more focus (some blocks link to external sites, some to internal pages, some are interactive widgets), on the whole, the site succeeds. I can’ t wait to see what comes out of it.