gaillardfoundation.org

This is a visually expansive site. The imagery is stunning throughout and I like the added interest the typography lends. There are some CSS transitions in use that might be pushed a little more, but their existence at all helps to add some elegance to the experience. The biggest drawback I see on the home page is that there really isn’t a defined call to action. There’s a great representation of the vision of the Gaillard Center, but there isn’t a clear path to find out how I can contribute. Even on subsequent pages, “Ways to Support” is buried. The rest of the site feels so well thought out  aesthetically and that missing piece would really create something engaging.

Author

Maria

Maria is a web designer armed with a BA in Graphic Design and a passion to effectively communicate through an evolving medium. Her agency experience has broadened her knowledge to also include front-end development, marketing, copywriting, and other worthy hat-wearing skills. Outside of the World Wide Web, Maria likes spending time in her home pottery studio to see what she can scare up out of some clay.