There are two things that I find engaging with this website design. First is the search, or “browse”, design. It looks very much like a large search bar, but is broken down with two select boxes. It is rather intuitive and even though it could just sit there and function as normal navigation would, the fact that it’s laid out as a search bar makes it feel more useful and that the website is doing way more than just sorting content. The other is the vibe the site gives you, it really has the tone of a business that’s going to help you do what they say they’ll do. That’s not always easy to do. Very nice work here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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