carlsondesign.com

carlsondesigncom

Submitted by: Jonden Jackson, @Forefathers.
Role: Designer & Developer

Carlson Design is the world’s leading provider of reliable and affordable large-bed plotter/cutters.

Everything in this site seems to fit, well, like a finely tuned machine. This design exudes the very qualities that they are trying to sell in their products – well-crafted and precise. It was all accomplished by a well branded mix of metallic textures, strong font treatments, bold contrasting colors and simple icons. All of these elements form together into a solid, utilitarian structure. Now with all that said, some of the subpages have been left with very little formatting which doesn’t take advantage of all that interesting content under the hood.