Beautiful new website for BI-LO grocery stores by the ever impressive team at e house studio. Aside from being a great example of organization and clean design it also just looks great. I love those “mega drop downs”.
There is a good deal of content on this site, and what’s great here is that you can quickly get a sense for where it all is, that’s a testament to strong Information Architecture – something these guys have come to be known for. This site isn’t flashy, it’s not going to win over the local ad-club awards boys, but from my perspective it’s a clinic in how to deliver a solid experience for a very large client.
The site is also built utilizing HTML5 tags and the ever ready jQuery. Deadly combo, wielded with precision on this website.