I love subtle design and this site is a perfect example of that. The left right arrows that match up with the keypad, then the simple placement of interactions/controls. Like when you click on menu and the big X is over the content of the previous page/view. Love it.
The difference from the home or splash design and then into the sub pages that house the prints is well done. The transition feels like it flows and should be there. Nicely done all around.