New Uber. New Uber Logo. New Uber Website. Woot.

I do like it a great deal.The large video/hero area is pretty slick, even if the contents are all perfect scenarios for the riders/drivers. My favorite part is the sections as you scroll down, those are some pretty nice illustrations and the little patterns are very nice. Super smart how the site finds my location and tells me what’s what in my city too. Nice detail.


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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.