The way the logo is designed onto the page is very dynamic and really forces you to scan right into that main header block. The dark background also accentuates this tracking movement somehow. I think the top half of this site is the strongest visually, as you move down the page it sort of starts to fall apart, as you scan the elements it’s almost a sort of information graduation effect.
The Relentless Utility of McMaster-Carr’s Website
McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.
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