Cake & Arrow

Designers who put people first, for industries that need it most.

We are customer experience innovators, helping our clients build digital products and services that allow them to form authentic, meaningful bonds with the people they serve. We are generous design thinkers, helping our clients see their world with fresh eyes. We are inquisitive researchers, uncovering real customer needs and designing digital solutions to meet them.

Kinsta

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News & Articles

How CX (Customer Experience) Can Combat Customer Churn

How CX (Customer Experience) Can Combat Customer Churn

A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.

Is Graphic Design Dead?

Is Graphic Design Dead?

Graphic design isn’t dead, it’s evolving. Inspired by a Threads post, this piece dives into the art vs. design debate, AI’s impact, and why selling your value matters.