Aime Chen

I'm a desginer, developer and maker. Two things I enjoy greatly: de-tangling a complex problem and making stuff. Currently I'm a Senior Product Designer at Auth0, leading Marketplace and extensibility projects. In the past, I have been recognized as the top 10 women makers of 2018 by Maker Mag and interviewed by Indiehackers.

I LOVE minimalism… It’s the most singularly difficult thing to pull off in a website design. It’s not just about being ‘simple’ or ‘clean’ you have to do simplicity while still communicating properly.


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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.