I really dig this big bold design. But at the same time that it’s bold it’s also quite soft and welcoming. The illustrations are almost ‘child’s toy’ like, setting the tone for a fun experience. The sub pages and especially the blog are well done. Overall the experience on this site is simple and straight forward but I can connect to it somehow. I think it’s the softness of all the corners and line work. Great animated video too, it’s almost an easter egg though. I’d show that off more prominently, because it’s great!
The site also has some ASCII art in their CSS, I love that stuff!