I really dig this big bold design. But at the same time that it’s bold it’s also quite soft and welcoming. The illustrations are almost ‘child’s toy’ like, setting the tone for a fun experience. The sub pages and especially the blog are well done. Overall the experience on this site is simple and straight forward but I can connect to it somehow. I think it’s the softness of all the corners and line work. Great animated video too, it’s almost an easter egg though. I’d show that off more prominently, because it’s great!


The site also has some ASCII art in their CSS, I love that stuff!


Gene Crawford

With over a decade of experience in the industry he has overseen the design and architecture of hundreds of web sites and applications. An active member in the design community, he's the editor & producer of, the ConvergeSE, ConvergeFL, ConvergeRVA and the Breaking Development conference series.